VALUE

 

If creativity is currency, creative businesses must be valuable, right? Yes, in theory. But often they underperform, and don’t make as much money as they should. We know why not, and we can help sort it out.


 

GROWTH

 

Lovely little creative boutiques are all very well, but wouldn’t you like yours to be a bit bigger? Thought so. Time to make a plan.
 

VISION

 

What were you thinking about when you started your business? Did you have a destination in mind? Can you say it out loud and have people believe it? And remember it? Let’s see.


STRATEGY

 

Right, you know where you want to go. How are you going to get there? We’ll draw a map and plan a route.


MISSION

Most business missions are like the wind from a gigantic arse.

You can do better.


PROPOSITION

 

Not what you say to the person you happen to find in the lift up to your room at 2am. No. Instead a promise of your brand’s benefits to its customers. Similar, but not the same. You do have a brand, don’t you? OK, we can fix that too.

 


LEADERSHIP

 

Without this, nothing is possible. If you’re managing, not leading, your business will never be great. Try this: add an adverb to the word ‘managing’. Even if it’s ‘brilliantly’ it sounds like you’re on the verge of a nervous breakdown. Let alone if it’s ‘barely’, or ‘just’, or even ‘very well’. Managing = coping. Leading = smashing it out of the park. We can coach you to be a big hitter.

 


CULTURE

 

If you keep sourdough culture in the fridge, it gets more and more sour. If you forget to feed it, it goes grey and stinky. If you keep it warm and feed it every day, it makes beautiful, delicious bread, with a little tang, and a divine crust. Same with your business. We have some starter culture to get you going.

 


ORGANISATION

 

Creativity comes not from chaos, but from constraints. Precise briefs, firm deadlines, clear expectations, proper budgets. 

A shitload of spreadsheets. A dragon who enforces it all. One of us is the mother of dragons.

 


OPERATIONS

Somebody should be in charge of this, but in many creative businesses, nobody will admit to it. Or be paid to do it. In the best creative businesses, however, it’s a board level position and it’s one of the ways you maximise your value. It guarantees your service levels, and since a lot of creative enterprises win business on creativity but lose it on service, this is how you hold and grow what you’ve gone to a lot of trouble to gain. You need this, and we can sort it with you.

 


DELIVERY

 

Do you have a van? No? Then never, ever talk about delivery. However, getting shit out of the door in good order, on time etc. is important. We know how.

 

PITCHING


If you have to pitch for business, how often do you do it? Probably not often enough. Also, you need to win more than 60% of your pitches. You have to beat the odds. There is a way.

IN-HOUSE


Very now. Lots of people are talking about in-house agencies. In theory, they give you better ideas, faster. In practice, agency creatives and strategists worry about working in-house. We can help you calm their fears and make a working environment they’ll love. Which will in turn lead to those wonderful ideas.

 

TURNAROUND


If your business is going down the tubes, we’ll fish it back out, give it a rub down and put it on the road to success.

 

MERGERS AND ACQUISITIONS

When a lion eats a zebra, have they merged? No. But many so-called mergers are exactly like that. All that’s left of one side of the deal after a couple of years is a forlorn, stripy leg lying in the long grass. And acquisitions proceed like the old woman who swallowed a fly. There is a better way, however, and we can help you find it.